Module 5 5.025 OpenStax: Principles of Marketing

As a reminder, each of the OpenStax books included in this course are designed to be college-level, semester-long courses on the topic. I include the entire textbooks in this course as resources for you because I believe that anyone in business for themselves owes it to themselves and the success of their business to never stop learning, strive to better understand the inner-workings of business, and continually educate themselves. You are not expected to read the entire books (pdf) during this course, as I will link to what I believe is the most relevant content for you at this stage of your business journey, but I certainly encourage you to download the pdf now and save it for your future reference.

We can only scratch the surface during this semester, and the linked chapters in the accordions below should help give you a general overview.

Principles_Marketing-WEB.pdf

Please Read: Marketing and the Marketing Process

Section 1.1

Please Read: Selecting Target Markets

Chapter 5, Section 5.5

Reminder

After reviewing the information from each section above, click on the Next button to continue through the module!